Golf, gear and the truth about both
ifrothgolf is an independent golf publication: the news worth knowing, honest reviews, plain-English buying guides, and the gadgets actually worth your money. We started it because golf media is full of recycled press releases and padded lists — and we wanted the version a mate who knows their stuff would actually give you.
How we work
The promises behind every pick
We recommend the best, not the best-paying
Plenty of our picks link to retailers who pay us nothing — because they were genuinely the better buy. The verdict comes first; the commission is an afterthought.
Researched hard, judged honestly
Every pick is researched hard and cross-checked before it earns a place on the site. We say what's great and — just as importantly — what to watch out for and who should look elsewhere.
Plain English, no filler
No spec-sheet word-salad, no 5,000-word preambles before the answer. We tell you what to buy, who it's for, and why — then get out of your way.
Honest about how we're funded
Some links earn us a small commission at no extra cost to you. That's what keeps the site free and independent. The full detail is on our disclosure page.
The team
Who's behind the bylines
Dan Mercer
Editor
Runs the desk and writes the opinion column. Plays off single figures, has tested more gear than is sensible, and writes the stuff he'd want to read.
Covers: Golf equipment · Drivers · Buying advice · Golf industry
Jordan Hale
Equipment Writer
Covers clubs and the tech arms race. Spends more time on launch monitors than the course, and isn't sorry.
Covers: Launch monitors · Golf tech · Drivers · Irons · Rangefinders
Ross Hamilton
Staff Writer
Writes on putting, the short game and the gear that quietly saves shots. A reformed blade loyalist.
Covers: Putters · Short game · Wedges · Golf balls
Tom Whitaker
Staff Writer
Tracks the business of golf and the rules that shape it — and which kit it all trickles down to.
Covers: Rules of golf · Golf industry · Golf bags · Accessories
Marcus Bell
Simulator & Indoor Golf Writer
Has built and rebuilt his own garage simulator more times than he'll admit, and covers the gear that goes in one — launch monitors, projectors, screens and mats. Reckons winter is for scoring, not hibernating.
Covers: Home golf simulators · Golf simulator projectors · Impact screens & enclosures · Hitting mats · Off-course golf
Callum Reid
Travel & Courses Writer
Chases links and bucket-list courses for a living, and packs light so there's room for the clubs. Writes the destination guides and the travel gear that survives baggage handlers.
Covers: Golf travel · Golf courses · Links golf · Golf destinations · Travel gear
Come say hello
We share the picks and the stories over on Instagram, @ifrothgolf.