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Srixon Soft Feel review: the ball to play if you lose more than one a round
Premium urethane balls are brilliant and, for most amateurs, quietly the wrong purchase. The Soft Feel is soft, genuinely long at real-world swing speeds, and cheap enough that you swing without flinching. Here's who it's right for and who should still pay up.
By Ross Hamilton
Callaway REVA review: the golf ball that admits the game is hard
Every other ball on the shelf promises you tour performance. Callaway's women's ball promises something rarer — that the game gets friendlier while you find your swing. It keeps that promise, with caveats.
By Ross Hamilton
Shot Scope V5 review: the golf watch that tracks your whole game for free
Most game-tracking systems hand you tour-level stats and then charge you monthly to keep them. The V5 gives you strokes gained and 100-plus stats on your own game with no subscription, ever — and that changes the maths entirely.
By Jordan Hale
Rapsodo MLM2 Pro vs Shot Scope LM1: measured spin and sim golf, or just the number?
Two launch monitors golfers cross-shop constantly, sitting either side of the same question — how much do you actually need? One films your swing, measures spin and plays sim courses all winter. The other strips the whole idea down to a carry number on a screen.
By Jordan Hale
5 tiny upgrades that never leave a golfer's bag — unlike most of what you buy
No swing promises, no subscriptions — just 5 small, cheap bits of kit that each solve one genuine on-course annoyance so well they stay in the bag for years. The list, and exactly what each one fixes.
By Dan Mercer
Kirkland Signature vs Titleist Pro V1: is the Costco ball really 90% of the Pro V1 for a third of the price?
The cult Costco ball has become the internet's favourite way to call out premium-ball pricing. The robot data says it's genuinely close — closer than the price gap has any right to allow. Here's exactly where it matches the Pro V1, where it doesn't, and who should stop paying full whack.
By Dan Mercer
TaylorMade Qi4D vs PING G440 Max: the 2026 driver decision most golfers get backwards
Two of the year's biggest drivers, cross-shopped in every fitting bay — and most players walk in chasing the wrong thing. One wins the robot test outright; the other quietly saves more rounds. Here's which head actually belongs in your bag, and why the answer probably isn't the one you'd guess.
By Jordan Hale
Titleist Pro V1 vs TaylorMade TP5: which tour ball actually fits your game?
The two balls tour players genuinely cross-shop, and the difference isn't distance — off the tee they're within a yard of each other. It's feel, flight and greenside spin, and most golfers pick on the badge instead. Here's how to choose on the thing that matters.
By Ross Hamilton
The smartest time to buy a golf simulator is the middle of summer
Nobody is thinking about indoor golf in July — which is exactly why the golfer who builds now plays all winter while everyone else is fighting over stock in November.
By Dan Mercer
Golf GPS in 2026: what's actually worth buying now
Golf GPS had a big year — laser-and-GPS hybrids, connected rangefinders and slope displays that finally earn their keep. Here's the landscape: what's worth your money now, and the new arrivals worth knowing about.
By Dan Mercer
48 golf balls are headed for a robot — and the marketing should be nervous
MyGolfSpy is prepping its 2026 ball test: 48 models, one swing robot, every distance and spin claim on trial. Before the data lands, here's what published robot testing keeps agreeing on year after year — and the one buying mistake to avoid until the results drop.
By Ross Hamilton
Radar vs camera launch monitors: the home-sim decision nobody explains
Two completely different technologies hide behind the words launch monitor, and picking the wrong one for your room is the most expensive mistake in home golf.
By Jordan Hale
