The talk of the 2026 PGA Show, and the reason 'launch monitor' stopped being a luxury-goods phrase. The LM1 is a genuine doppler radar unit at £199 — half the price of the previous budget benchmarks — with the two features that price bracket never had: a built-in colour display, so you get ball speed, club speed, smash factor, carry and total distance right there on the unit without propping a phone next to it, and zero subscription, ever. Drop it behind your ball at the range, hit, read the number. That simplicity is the product. Accuracy at this price is honest rather than tour-grade: speeds and carry numbers track impressively close to premium radar for full swings, which is exactly what you need for gapping your bag, checking a new shaft or chasing speed gains. What you don't get is spin measurement — it's calculated, not measured — so it won't replace a fitting, and like all doppler units it wants a bit of space behind you and works best outdoors hitting real balls. There's no simulator mode either; this is a numbers tool, not a winter-golf setup. But as the first launch monitor that's an impulse purchase rather than an investment decision, it resets the category. If you've been curious what your actual carry distances are — and most golfers are wrong by a club and a half — this is now the cheapest credible answer.