Irons
Players' irons, game-improvement sets and the direct-to-consumer disruptors — what actually fits your game.
Opinion
Three of golf's biggest YouTubers own the iron brand they play. None of the 49 tour bags we track has it
Takomo made Grant Horvat and both Bryan brothers shareholders, not just ambassadors. That's a smarter deal than sponsorship and a harder one to read as a viewer — so here is what the number actually supports, and what it doesn't.
By Ben Marsden
Opinion
Direct-to-consumer irons are the smartest buy in golf right now
You're paying a brand tax on irons and the independent data has finally called the bluff. Here's the case for buying DTC — and the one catch to manage.
By Dan Mercer
Opinion
You're not good enough for blades — and that's completely fine
Blades look incredible in the bag and cost you shots on the course. A loving intervention for the ego-buyer.
By Dan Mercer
