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How to watch The Open like someone who actually knows gear
The 154th Open tees off tomorrow at Royal Birkdale, and the broadcast will spend four days telling you about grit and destiny. The real drama is in the bag. Here are the equipment storylines that actually decide links golf — and which bits of tour tech are worth buying and which are pure theatre.
By Tom Whitaker

HackMotion Core review: the wrist sensor that shows you why you slice
Clubface control is the hidden cause of most slices, and until now it was invisible. HackMotion straps a sensor to your lead wrist, measures what your hands are doing 800 times a second, and beeps when you square the face. For the improver obsessed with ball-striking, it's genuinely revealing tech.
By Jordan Hale

The guy grooving 60 straight 7-irons is wasting his afternoon
Most range time never touches your scorecard — it's mindless bucket-bashing that feels like practice and transfers to nothing. The fix is counterintuitive and cheap: practise what you can measure, then practise the way you actually play.
By Jordan Hale

Watch the Open this week and unlearn everything American golf taught you
The best players on earth arrive at Royal Birkdale and immediately start playing a different sport. High-spin everything, fly-it-to-the-flag wedges and a soft ball that balloons in wind — the parkland setup most of us default to is exactly the wrong kit for links, and Open week is the free tutorial.
By Ross Hamilton

Sunday Golf El Camino review: the featherweight bag that made walking cool again
At 1.8kg the El Camino weighs less than two dozen balls, yet it still carries ten-plus clubs, keeps two cans cold and stands rock-steady on the tee. For the walking golfer who's cut back to a half-set, it's close to perfect — as long as you're not trying to lug a full 14.
By Tom Whitaker

Age steals 20 yards off your tee — and a new driver isn't how you get them back
The decline is real and it's measurable, but the industry's answer — buy the newest driver every two years — targets the smallest lever. The three that actually move the needle are recoverable clubhead speed, a ball matched to your slower swing, and the weight you're carrying up the fairway.
By Dan Mercer

Your golf umbrella is probably a toy — here's the real thing
The freebie brolly that inverts on the 3rd is not an umbrella; it's a liability. A genuine storm-proof golf umbrella is a piece of performance equipment, and the difference is measured in ribs, vents and inches of span. With The Open back on the Lancashire coast, this is the week to learn it.
By Ross Hamilton

The best golf GPS watch is the one you'll actually wear
Golf watches now range from a simple yardage display to a rugged solar computer that tracks every shot. The trick isn't buying the most features — it's matching the watch to how you actually play and what you'll genuinely use. Here's how to pick the right tier.
By Dan Mercer

Beyond 'shrink it and pink it': what's actually engineered for women golfers now
For decades 'women's' golf gear meant a smaller men's product in a pastel colourway. That's finally changing — and the difference between real engineering and a marketing paint job is now worth knowing.
By Jordan Hale

Where to spend and where to save: the dollar-per-stroke map of a golf bag
The golf industry has trained you to spend your money in exactly the wrong order. The driver and the tour ball give you the least improvement per dollar; the boring middle of the bag gives you the most. Here's the map, category by category.
By Tom Whitaker

Garmin Approach S50 review: the golf watch most people should actually buy
The S50 takes nearly everything that made Garmin's flagship special — the gorgeous AMOLED screen, slope-adjusted distances, shot tracking, wrist heart rate and Garmin Pay — and sells it for a lot less than double. For most golfers, this is the sweet spot.
By Jordan Hale

"Golf isn't a sport" is a dead argument. The players adding distance already know it.
The modern game is an athletic, speed-obsessed pursuit, and the amateurs actually gaining yards are the ones treating their bodies like athletes do. The gap almost nobody works on isn't swing reps — it's recovery and mobility, the cheapest speed you're leaving on the table.
By Dan Mercer

