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"Golf isn't a sport" is a dead argument. The players adding distance already know it.
The modern game is an athletic, speed-obsessed pursuit, and the amateurs actually gaining yards are the ones treating their bodies like athletes do. The gap almost nobody works on isn't swing reps — it's recovery and mobility, the cheapest speed you're leaving on the table.
By Dan Mercer
You'll spend five hours under peak UV today. Your kit is treating it as a rounding error.
The cost of playing golf in a baking sun isn't a red neck at the halfway house — it's cumulative skin damage over a lifetime of Saturdays, and a back nine played by a golfer whose head has been cooking since the turn. Here's what actually helps, and what's just fabric with a marketing tag.
By Jordan Hale
Vice Pro Plus vs Bridgestone Tour B XS: the tour ball you won't find in the pro shop
Two urethane tour balls for fast swingers, built on opposite bets — and most golfers never even consider one of them. Vice skips the shop to sell tour spin for less; the 2026 Bridgestone Tour B XS chases soft feel and biting wedge spin for swings over 105 mph. Here's which one is actually right for your game.
By Ross Hamilton
The buggy is quietly making your golf worse. Walk.
Ride-everywhere culture has convinced a generation of golfers that a cart is a convenience rather than a compromise. It's costing you rhythm, course feel and the low-grade fitness that keeps you sharp over eighteen holes — and the modern push cart that fixes it is nothing like the clattering trolley you're picturing.
By Ross Hamilton
The cheapest edge in golf is the one nobody wears
Golfers will drop a mortgage payment on a driver that adds a spreadsheet's-width of distance, then spend four hours a round squinting into glare that flattens every green they try to read. Proper polarised sunglasses fix a real problem for coffee money — with one honest catch the marketing never mentions.
By Tom Whitaker
Callaway Chrome Tour review: the longest premium ball just got faster
For a fast-swing player who wants maximum distance without giving up greenside control, the Chrome Tour is the premium ball to beat — it topped a major robot test for distance, and the latest version adds ball speed without softening its short game. The one thing to check is the firm feel.
By Ross Hamilton
Titleist Players 4 Plus vs Sun Mountain 2.5+: the tour default takes on the walking specialist
The walking revival has made the ultralight stand bag the most competitive category in golf, and this is its classic head-to-head: Titleist's do-everything carry bag against the featherweight from the company that invented the modern stand bag. One wins on storage and looks, the other on your shoulders after ten thousand steps.
By Jordan Hale
July is the smartest month to buy golf waterproofs. Yes, really
Nobody shops for rain gear in a heatwave — which is precisely the point. Last season's stock is being cleared, the new ranges land at full price in September, and Open week is about to remind everyone that the best golfers on Earth carry waterproofs in high summer. Here's how to buy once and buy right.
By Tom Whitaker
Royal Birkdale will humble them — and that's exactly why you should watch
One week from now the 154th Open begins in Southport, and the most optimised power golfers in history will spend four days negotiating with wind, firm turf and pot bunkers. It's the best golf-watching week of the year — and the gear lessons for the rest of us are hiding in plain sight.
By Ross Hamilton
Srixon Z-Star review: the tour ball that out-spun the Pro V1 — for less
Most golfers default to the two obvious names and never try the Z-Star. That's a mistake: it's a genuine three-piece urethane tour ball with elite greenside spin, a softer feel than almost anything at the top, and a lower price. Here's who should be playing it.
By Ross Hamilton
The best putters on Earth practise with cheap plastic — and you keep buying putters
Walk any tour practice green and it's covered in mirrors, gates, string lines and chalk — a full putting station for less than a dozen premium balls. Meanwhile amateurs respond to missed putts by buying a new putter. Here's how to decode the tour putting station, and which pieces actually move your handicap.
By Jordan Hale
Your yardages are fiction — and millions of tracked shots prove it
Ask a golfer how far he hits his 7-iron and you'll get a number. Ask a shot-tracking database and you'll get a different, shorter, truer one. The gap between the two is costing you more strokes than your swing is — and the fix costs a month of honesty, not a new set of irons.
By Dan Mercer
