Latest stories
Everything we've published — news, reviews, comparisons and explainers — newest first. Keep going to page back through it all.
Arccos Air vs Shot Scope V5: the subscription decides this one too
Both track every shot you hit and tell you where your strokes go. One asks for a payment every year forever, and over five seasons that gap is bigger than the hardware.
By Tom Whitaker
Titleist GT2 vs Ping G440 Max: speed against the miss you actually hit
Two of the most-fitted drivers in golf, and the choice between them comes down to a question most golfers answer dishonestly.
By Jordan Hale
Bushnell built the device that ends the two-gadget dance. Almost nobody buys it.
A laser and a GPS in the same viewfinder, so you look once instead of twice. The category has never really sold, and the reason is not the one golfers give.
By Ben Marsden
Trackman iO vs Uneekor EYE XO2: the year-one trap
Both mount overhead, both want ten feet of ceiling, and about $3,000 separates them on the shelf. Then Trackman's included first year runs out, and the gap starts growing by $1,100 a year.
By Marcus Bell
Orange Whip vs Lag Shot: two flexible shafts that teach completely different things
They look like the same idea — a bendy shaft that forces you to swing in sequence. One is a warm-up tool you'll use for a decade, the other is a training club that changes what you do with a golf ball.
By Ross Hamilton
TaylorMade Qi Max HL: the irons for golfers who've been told to swing faster for twenty years
High-launch irons get written about as a compromise for people who've lost something. That framing is wrong, and it's kept a lot of golfers playing clubs that don't work for them.
By Jordan Hale
The challenger brands caught Bushnell years ago. Here is the only part of the premium still worth paying
The challenger brands now match the incumbent on every line of the spec sheet and cost noticeably less. After a few seasons of that being true, it's worth being precise about what the premium still buys.
By Jordan Hale
The bag that only holds eight clubs is the most interesting thing in golf retail
Small carry bags started as a nine-hole novelty and quietly became a statement about how much of your bag you actually use. The gear is good now — the argument underneath it is better.
By Tom Whitaker
Titleist T100 vs Ping i240: two players' irons, and one of them is lying to you about your handicap
Both are beautiful, both are fitted, both are aimed at the same golfer on paper. The difference shows up on the strikes you'd rather not talk about.
By Jordan Hale
TaylorMade fairway woods are in 23 of the 50 tour bags we track that carry one. No other brand is close
The gear press has been calling TaylorMade's fairway-wood run the trend of the season. We ran it against our own dated bag records, and the concentration is bigger than the headlines suggest.
By Jordan Hale
The golf ball market quietly split in two, and the cheap half got genuinely good
A small Irish maker selling direct and a warehouse club selling urethane at a price that shouldn't be possible are attacking tour-ball pricing from opposite ends — and the thing that decides between them isn't performance at all.
By Ross Hamilton
Eight in ten golfers now mix brands. The matched set is a shop-window idea nobody actually lives by
A survey of 391 golfers this year found brand loyalty has essentially collapsed as a purchase driver. That's not disloyalty — it's golfers finally buying the way the equipment actually works.
By Dan Mercer
