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The launch monitor price ladder: what each jump in price actually buys
Seven rungs, seventy-fold price range, and only two of the jumps genuinely change how much you improve. A plain map of where the money goes — including the annual fees that don't appear on any price tag.
By Dan Mercer
The most useful data in golf doesn't come from a launch monitor
Home sims measure the shots you choose to hit, in a room with no wind, no lie and no consequences. The numbers that actually tell you where your handicap is leaking cost about $250 and screw into the end of your grips.
By Tom Whitaker
Overhead or beside the ball? The home-sim decision nobody explains until you've already bought
Every premium launch monitor guide ranks units by accuracy. Almost none of them tell you that where the thing physically sits will change your sim room more than the spec sheet will — and that one of these choices is permanent.
By Marcus Bell
Launch Pro vs Foresight GC3: I did the subscription maths and it says the opposite of what everyone tells you
Same measurement technology, $4,000 apart, and one of them bills you every year. The received wisdom is that the no-subscription unit wins over time. Run the actual numbers and it only wins if you'd have picked the expensive plan.
By Marcus Bell
Most golfers pick the wrong PING G440: stop buying the low-spin head
Three heads, three completely different owners. The tell is your spin rate and your start line, not your handicap — and the head most golfers buy aspirationally is the one that suits them least.
By Dan Mercer
The Golf Model Year Is Broken, and Buying New Is Now the Worst Value in the Cycle
Tour seeding has run so far ahead of retail that clubs look obsolete on television months before they get discounted in a shop. Stop shopping by model year.
By Tom Whitaker
Should You Play Blades? The Honest Answer, and Why the Usual One Is Wrong
Almost certainly not — but not because you are not a good enough ball striker. The real cost of a blade is where your misses finish, and it is not sideways.
By Ross Hamilton
Six golf gadgets that quietly make the round better
No launch monitors, no swing sensors, no subscriptions. Just six small things that make a Saturday morning less annoying, one of which exists purely for the laugh.
By Dan Mercer
Is a milled putter worth it? What the milling actually buys you
Milling buys you feel, sound, tolerance and a putter that will outlive you. It does not buy you accuracy, and the 2026 data points somewhere else entirely.
By Ross Hamilton
TaylorMade R7 Quad Mini vs Callaway Ai Smoke Ti 340: which club are you actually replacing?
Mini drivers have gone from curiosity to a permanent slot in the range. These are the two most credible ways in, and they solve two completely different problems.
By Jordan Hale
Tour Bags Are Now a Year Ahead of the Shop, and That Is the Point
Ryan Fox won the Open with a driver you cannot buy, at any price, on any date. Days later Srixon put more unreleased gear into play. The gap between the tour truck and the pro shop has stopped being an accident.
By Dan Mercer
The 200-yard 7-iron just landed, and it's the most overrated number in golf
Across 81 irons tested this year, one 7-iron carried 202.2 yards and finished about 10 yards clear of the field. That is a marketing triumph and a scoring problem, and the reason is stamped on the sole.
By Jordan Hale
