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5 tiny upgrades that never leave a golfer's bag — unlike most of what you buy
No swing promises, no subscriptions — just 5 small, cheap bits of kit that each solve one genuine on-course annoyance so well they stay in the bag for years. The list, and exactly what each one fixes.
By Dan Mercer
Kirkland Signature vs Titleist Pro V1: is the Costco ball really 90% of the Pro V1 for a third of the price?
The cult Costco ball has become the internet's favourite way to call out premium-ball pricing. The robot data says it's genuinely close — closer than the price gap has any right to allow. Here's exactly where it matches the Pro V1, where it doesn't, and who should stop paying full whack.
By Dan Mercer
TaylorMade Qi4D vs PING G440 Max: the 2026 driver decision most golfers get backwards
Two of the year's biggest drivers, cross-shopped in every fitting bay — and most players walk in chasing the wrong thing. One wins the robot test outright; the other quietly saves more rounds. Here's which head actually belongs in your bag, and why the answer probably isn't the one you'd guess.
By Jordan Hale
Titleist Pro V1 vs TaylorMade TP5: which tour ball actually fits your game?
The two balls tour players genuinely cross-shop, and the difference isn't distance — off the tee they're within a yard of each other. It's feel, flight and greenside spin, and most golfers pick on the badge instead. Here's how to choose on the thing that matters.
By Ross Hamilton
The smartest time to buy a golf simulator is the middle of summer
Nobody is thinking about indoor golf in July — which is exactly why the golfer who builds now plays all winter while everyone else is fighting over stock in November.
By Dan Mercer
Golf GPS in 2026: what's actually worth buying now
Golf GPS had a big year — laser-and-GPS hybrids, connected rangefinders and slope displays that finally earn their keep. Here's the landscape: what's worth your money now, and the new arrivals worth knowing about.
By Dan Mercer
48 golf balls are headed for a robot — and the marketing should be nervous
MyGolfSpy is prepping its 2026 ball test: 48 models, one swing robot, every distance and spin claim on trial. Before the data lands, here's what published robot testing keeps agreeing on year after year — and the one buying mistake to avoid until the results drop.
By Ross Hamilton
Radar vs camera launch monitors: the home-sim decision nobody explains
Two completely different technologies hide behind the words launch monitor, and picking the wrong one for your room is the most expensive mistake in home golf.
By Jordan Hale
A scarf in July: golf's majors have become merch drops
At least 10 limited-edition products landed around Open week from four brands — a polo dearer than most wedges, a winter beanie in a heatwave, a headcover styled after the venue. Golf marketing has gone full drop culture. Here's what's actually being sold, and the only two buyers it makes sense for.
By Jordan Hale
The fastest-selling golf clothes of 2026 may never see a golf course
Retailers say the pieces flying out of golf shops this year are the ones that work everywhere else too. That's not a fashion footnote — it's the clearest sign yet of who's actually joining the game.
By Tom Whitaker
Garmin built a GPS watch just for juniors — and it's smarter than it sounds
The Approach J1 is the first golf GPS watch designed specifically for kids. It sounds like a gimmick — it isn't. Here's what it actually does, who it's really for, and where it fits.
By Jordan Hale
FootJoy just wrapped a golf shoe in the only fabric with its own act of parliament
The FJ x Harris Tweed Premiere Series Packard landed on July 14 — the third and final drop of FootJoy's 2026 Legends Series, seeded to tour feet before the 154th Open. Here's what the fabric actually is, what's genuinely new underneath, and who should chase a pair before it's gone.
By Tom Whitaker
