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Your launch monitor isn't the most important thing you'll plug in, and the bill nobody budgets for proves it
Every home sim budget on the internet lists the sensor, the screen, the mat and the projector. Two line items decide whether the room is actually good, and neither one is on the list.
By Marcus Bell
Three drops club golfers get wrong every weekend, and two of them are costing you shots
Nobody in your fourball is cheating. They are guessing, and the guesses run in the same three directions: the wrong reference point in a penalty area, the forgotten option on an unplayable ball, and the nearest nice bit of grass instead of the nearest point of complete relief.
By Tom Whitaker
Titleist GTS2 vs Callaway Quantum Triple Diamond: two 2026 flagships betting on opposite golfers
One is built around maximum stability, the other around a compact 450cc low-spin head that asks you to find the middle. Golfers cross-shop them on brand loyalty every week, and roughly half of them walk out with the wrong one.
By Jordan Hale
Your waterproof jacket gets the credit, but the midlayer under it decides whether you're warm
A shell has exactly 2 jobs, and neither of them is warmth. Spend the money the other way round and you'll be more comfortable in October than the bloke in the premium jacket and a cotton hoodie.
By Dan Mercer
Your glove died three rounds ago and it's costing you the club face
A dead glove doesn't feel like broken kit, it feels like a swing fault. The tell is a shiny heel pad, not a hole — and it shows up about 3 rounds before most golfers notice.
By Ross Hamilton
August is the worst month to play links golf and the best month to book it
Peak season sells you the calmest, busiest, priciest version of a course built entirely around wind. The golf those places were designed for arrives in the 6 weeks after the schools go back — and the tee times are being handed out right now.
By Callum Reid
Three of golf's biggest YouTubers own the iron brand they play. None of the 49 tour bags we track has it
Takomo made Grant Horvat and both Bryan brothers shareholders, not just ambassadors. That's a smarter deal than sponsorship and a harder one to read as a viewer — so here is what the number actually supports, and what it doesn't.
By Ben Marsden
Titleist T100 vs Srixon ZXi7: one costs 27% more and the difference is not what you think
Neither of these goes further than the other. The honest split is turf interaction, shaping and whose fitting cart you can actually get into — and a lot of buyers at this tier are paying for a head when they never made a shaft decision.
By Jordan Hale
The 14-way divider is the most oversold feature in golf, and it's quietly wrecking your grips
A slot for every club sounds like the end of the tangle. It isn't — what actually matters is whether those 14 dividers run to the base, and most shoppers never check.
By Tom Whitaker
Trackman iO review: the launch monitor you buy once, and the four reasons most people shouldn't
The most expensive thing in our catalogue, and it earns the badge. But there are 4 honest reasons it isn't the right buy for most home sim rooms — and the rung below gets a lot of people most of the way.
By Marcus Bell
Tour putters quietly got enormous while club golfers kept buying blades
The best strikers alive putt with the most forgiving heads in golf. The golfer who actually needs the forgiveness buys a slim blade because it looks right at address. That is backwards, it isn't really a taste question, and in 2026 there is no good reason left for it.
By Ross Hamilton
Your spikeless shoes lost their grip months ago and they still look brand new
A spiked shoe tells you when it is finished: you can see the worn cleat and replace it for pennies. A spikeless outsole never does. The lugs quietly round off somewhere around 50 to 80 rounds, the upper keeps looking immaculate, and you start blaming your swing for a slip that is actually your left shoe.
By Dan Mercer
