Golf Balls
Premium vs value, spin vs distance — how to choose the ball that actually fits your game.
Kirkland Signature vs Titleist Pro V1: is the Costco ball really 90% of the Pro V1 for a third of the price?
The cult Costco ball has become the internet's favourite way to call out premium-ball pricing. The robot data says it's genuinely close — closer than the price gap has any right to allow. Here's exactly where it matches the Pro V1, where it doesn't, and who should stop paying full whack.
By Dan Mercer

Titleist Pro V1 vs TaylorMade TP5: which tour ball actually fits your game?
The two balls tour players genuinely cross-shop, and the difference isn't distance — off the tee they're within a yard of each other. It's feel, flight and greenside spin, and most golfers pick on the badge instead. Here's how to choose on the thing that matters.
By Ross Hamilton

Vice Pro Plus vs Bridgestone Tour B XS: the tour ball you won't find in the pro shop
Two urethane tour balls for fast swingers, built on opposite bets — and most golfers never even consider one of them. Vice skips the shop to sell tour spin for less; the 2026 Bridgestone Tour B XS chases soft feel and biting wedge spin for swings over 105 mph. Here's which one is actually right for your game.
By Ross Hamilton

Pro V1 vs Chrome Tour: the premium ball question
The two balls most good players agonise over. They're closer than the tribalism suggests — here's how to actually choose.
By Dan Mercer

TruFeel vs Supersoft: the best value-ball face-off
The two value balls smart golfers actually play. Both are a fraction of tour-ball money — here's how to pick between them.
By Ross Hamilton

Pro V1 vs Pro V1x: which Titleist is actually your ball?
Same family, two different balls — and most golfers pick wrong out of habit. How to choose between the two best-sellers in golf.
By Ross Hamilton

