Drivers
Driver launches, reviews and honest advice on what actually adds distance — and what's just marketing.
Tour Bags Are Now a Year Ahead of the Shop, and That Is the Point
Ryan Fox won the Open with a driver you cannot buy, at any price, on any date. Days later Srixon put more unreleased gear into play. The gap between the tour truck and the pro shop has stopped being an accident.
By Dan Mercer
You're playing the wrong driver loft — and it's costing you the easiest distance in golf
Most amateurs play too little loft, chasing tour spin numbers they physically can't produce, and leave yards on the tee for it. The launch data says the opposite of the range-buddy wisdom: the average golfer needs more loft than they think — and firm summer fairways move the target again.
By Jordan Hale
New, last year's, or used: how to buy golf gear smart in 2026
With a flood of new launches this year, here is a money-savvy framework for when full price is worth it and when it absolutely isn't.
By Dan Mercer
What the 'longest driver of 2026' number won't tell you
Every year a chart crowns one driver the longest, and every year thousands of golfers buy the wrong club because of it.
By Dan Mercer
The most overrated gear in golf (and what to buy instead)
Golf is spectacularly good at selling you the wrong thing. Here's where the money quietly leaks out of your bag — and the unglamorous stuff that actually drops shots.
By Dan Mercer
Buy last year's driver — it's the smartest club purchase in golf
The new flagship is a few yards and a big premium away from the one it replaced. Let someone else pay for the newness.
By Dan Mercer
You don't need a new driver. You need a fitting.
Every January the longest driver ever arrives — again. The dirty secret is that the gains are tiny and the real distance is in a fitting bay, not a new badge.
By Dan Mercer
