Clubs
Drivers, irons, wedges and putters — what actually adds distance, dials in your approach play and holes more putts.
Eight hosel settings, a sliding weight and a torque wrench: what adjustability is worth on a driver
Eight hosel positions, a sliding weight, a torque wrench in a little pouch. Sold as personalisation, bought as insurance, and left on the factory setting by almost everyone who owns one.
By Ben Marsden
Every driver on tour has a named shaft in it. Yours probably came in the box
We checked the shaft in all 49 tour drivers we track. Every single one lists a premium branded shaft, and not one lists a generic stock option. That gap is where most amateur driver money goes wrong.
By Ben Marsden
Ten of the sixteen Scotty Camerons on tour are putters you can't buy
We counted the putters in 49 current tour bags. The gap between what the best players use and what the shop will sell you is real, it is much bigger for some brands than others, and it should change how you shop.
By Ben Marsden
Three of golf's biggest YouTubers own the iron brand they play. None of the 49 tour bags we track has it
Takomo made Grant Horvat and both Bryan brothers shareholders, not just ambassadors. That's a smarter deal than sponsorship and a harder one to read as a viewer — so here is what the number actually supports, and what it doesn't.
By Ben Marsden
Tour putters quietly got enormous while club golfers kept buying blades
The best strikers alive putt with the most forgiving heads in golf. The golfer who actually needs the forgiveness buys a slim blade because it looks right at address. That is backwards, it isn't really a taste question, and in 2026 there is no good reason left for it.
By Ross Hamilton
Tour Bags Are Now a Year Ahead of the Shop, and That Is the Point
Ryan Fox won the Open with a driver you cannot buy, at any price, on any date. Days later Srixon put more unreleased gear into play. The gap between the tour truck and the pro shop has stopped being an accident.
By Dan Mercer
You're playing the wrong driver loft — and it's costing you the easiest distance in golf
Most amateurs play too little loft, chasing tour spin numbers they physically can't produce, and leave yards on the tee for it. The launch data says the opposite of the range-buddy wisdom: the average golfer needs more loft than they think — and firm summer fairways move the target again.
By Jordan Hale
The Open starts today — and it'll be won with the club you practise least
By Sunday, Royal Birkdale's trophy won't go to whoever bombs it furthest. It'll go to whoever controls the ball on and around firm, wind-scoured greens. Links golf is a short-game championship — and it's a live rebuke to every amateur grinding the driving range.
By Ross Hamilton
New, last year's, or used: how to buy golf gear smart in 2026
With a flood of new launches this year, here is a money-savvy framework for when full price is worth it and when it absolutely isn't.
By Dan Mercer
What the 'longest driver of 2026' number won't tell you
Every year a chart crowns one driver the longest, and every year thousands of golfers buy the wrong club because of it.
By Dan Mercer
The most overrated gear in golf (and what to buy instead)
Golf is spectacularly good at selling you the wrong thing. Here's where the money quietly leaks out of your bag — and the unglamorous stuff that actually drops shots.
By Dan Mercer
Your 60-degree wedge is costing you shots
The club you grab to look like a tour pro is quietly wrecking your short game. For most golfers it should rarely leave the bag.
By Jordan Hale
Buy last year's driver — it's the smartest club purchase in golf
The new flagship is a few yards and a big premium away from the one it replaced. Let someone else pay for the newness.
By Dan Mercer
You don't need a new driver. You need a fitting.
Every January the longest driver ever arrives, again. The gains are tiny, the real yards are in a fitting bay, and the industry itself has started admitting it.
By Ben Marsden
Direct-to-consumer irons are the smartest buy in golf right now
You're paying a brand tax on irons and the independent data has finally called the bluff. Here's the case for buying DTC — and the one catch to manage.
By Dan Mercer
You're not good enough for blades — and that's completely fine
Blades look incredible in the bag and cost you shots on the course. A loving intervention for the ego-buyer.
By Dan Mercer
Get a putter fitting before you get a driver fitting
You use it on nearly half your shots and almost nobody fits it. The most neglected, highest-value fitting in golf.
By Dan Mercer
