Clubs
Drivers, irons, wedges and putters — what actually adds distance, dials in your approach play and holes more putts.
Tour Bags Are Now a Year Ahead of the Shop, and That Is the Point
Ryan Fox won the Open with a driver you cannot buy, at any price, on any date. Days later Srixon put more unreleased gear into play. The gap between the tour truck and the pro shop has stopped being an accident.
By Dan Mercer
You're playing the wrong driver loft — and it's costing you the easiest distance in golf
Most amateurs play too little loft, chasing tour spin numbers they physically can't produce, and leave yards on the tee for it. The launch data says the opposite of the range-buddy wisdom: the average golfer needs more loft than they think — and firm summer fairways move the target again.
By Jordan Hale
The Open starts today — and it'll be won with the club you practise least
By Sunday, Royal Birkdale's trophy won't go to whoever bombs it furthest. It'll go to whoever controls the ball on and around firm, wind-scoured greens. Links golf is a short-game championship — and it's a live rebuke to every amateur grinding the driving range.
By Ross Hamilton
New, last year's, or used: how to buy golf gear smart in 2026
With a flood of new launches this year, here is a money-savvy framework for when full price is worth it and when it absolutely isn't.
By Dan Mercer
What the 'longest driver of 2026' number won't tell you
Every year a chart crowns one driver the longest, and every year thousands of golfers buy the wrong club because of it.
By Dan Mercer
The most overrated gear in golf (and what to buy instead)
Golf is spectacularly good at selling you the wrong thing. Here's where the money quietly leaks out of your bag — and the unglamorous stuff that actually drops shots.
By Dan Mercer
Your 60-degree wedge is costing you shots
The club you grab to look like a tour pro is quietly wrecking your short game. For most golfers it should rarely leave the bag.
By Jordan Hale
Buy last year's driver — it's the smartest club purchase in golf
The new flagship is a few yards and a big premium away from the one it replaced. Let someone else pay for the newness.
By Dan Mercer
You don't need a new driver. You need a fitting.
Every January the longest driver ever arrives — again. The dirty secret is that the gains are tiny and the real distance is in a fitting bay, not a new badge.
By Dan Mercer
Direct-to-consumer irons are the smartest buy in golf right now
You're paying a brand tax on irons and the independent data has finally called the bluff. Here's the case for buying DTC — and the one catch to manage.
By Dan Mercer
You're not good enough for blades — and that's completely fine
Blades look incredible in the bag and cost you shots on the course. A loving intervention for the ego-buyer.
By Dan Mercer
Get a putter fitting before you get a driver fitting
You use it on nearly half your shots and almost nobody fits it. The most neglected, highest-value fitting in golf.
By Dan Mercer
